PHILIP KOTLER, GARY ARMSTRONG <br/><br/>
PRINCIPLES OF MARKETING 

 - 五版 
 -  PRENTICE HALL  1991 
 -  平 
<br/><br/><label>ISBN: </label>0-13-721689-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>市场政策
<br/><br/><label>Dewey Class. No.: </label>496.4 KOT