TY  - BOOK
AU  - PHILIP KOTLER
TI  - MARKETING MANAGEMENT ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL
SN  - 0-13-556267-8
U1  - 524.9692 KOT 1988 
PY  - 1988///
CY  - 
PB  - PRENTICE-HALL INTERN
ER  -