@book{55241,
	author = {丹.E.舒尔茨等},
	title = {广告运动策略新论 (上)},
	publisher = {中国友谊出版公司},
	year = {1991},
	series = {现代广告学名著丛书},
	address = {中国},
	edition = {一版一刷}
}